Although marketing research can be performed before, during and after a marketing campaign is underway, depending upon “what we want to find out,” this can be an all important first step in the development of a coordinated effort. Additionally, based on how it is conducted and the type of information gathered, marketing research can have a tremendous effect on the ultimate success of the business, product or service.

For instance, once an approach has been selected, a further consideration may include research (e.g., testing the product name and theme options among a target audience sample). To that end, here’s a quick overview regarding a concise, detailed research program; the results of which will add to our efforts towards planning and creating an effective “branding” campaign.

We have divided the program into the two following platforms:

First Platform: Qualitative/Focus Groups (2 sessions)

To be conducted in an appropriate venue and will consist of target audience samples
(prospective clients, etc.). The goal is to get them to share their opinions. This will be followed by quantitative benchmark and concept validation research to provide results that
are projectable to the universe of targets area-wide.

Second Platform: Quantitative Benchmark

Initial local/national fact-finding segment that, through a series of telephone interviews to a typical target audience sample, starts to builds a preliminary database of prospective targets.

Drive your business to success with reliable data. If you’re ready to get started, contact our Houston market research firm today.